ReelWorld rebrand

Roles: Designers / Cris DiNoto, Dusty Diamond, and Lynn Campbell

Objective: The primary objective for this project was to look internally at the Reelworld brand and explore ways to keep it current, innovative, and fresh, whether that is with subtle changes and more supporting assets or a complete change that takes Reelworld into a new era.

logo evolution

logo sketches

early vector sketches

narrowed down logo directions

narrowed down logo directions

radiate - narrowed design direction with more exploration

background/brand extension exploration

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Logo Design