Role: Project Lead

Software: Adobe Illustrator and Adobe Photoshop

Alternatives as a Driving Force for Choice and Change

Designed around the overall theme of ‘alternatives’, my branding concept was chosen for the Graphic Design 2018 Bachelor of Fine Arts Exhibition. The Flipside has an eclectic aesthetic that combines digital photography and hand-drawn illustration to reflect the variety of alternative solutions presented by the class.

The Flipside explores creative alternatives from varied disciplines: how ideas and products are developed, and the methods, solutions, and processes that are used to facilitate effective outcomes and positive change. The student projects in this exhibit examined how alternative thinking is implemented to advance our lives by researching topics such as education and prison reform, personal development, health, social and technological transformation, improved ease of life, and environmental sustainability.

2018 Adobe Design Achievement Awards - Semifinalist